Jasper AI: The Review That Will Change Your Writing Forever


In the ever-evolving world of technology, AI writing platforms have emerged as valuable new tools, revolutionizing the way we create and consume content. Among these platforms, one name that has consistently stood out for me is Jasper AI. 

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My journey with this remarkable tool began shortly after its inception, back when it was known by a different name. During this time, I’ve witnessed its transformation, not just in terms of branding but also in its capabilities, features, and overall user experience. 

In this Jasper AI review, I’ll be sharing an in-depth analysis of Jasper, drawing from my personal experiences and insights gained from using it since its early days. Whether you’re a seasoned user or someone just exploring AI writing platforms, I hope my perspective provides valuable insights into what Jasper AI has to offer.

Pros and Cons

Product Pros

  • User-friendly and Interactive

  • Flexibility

  • Real-time Data Integration

  • Versatility

  • Tailored Suggestions

  • Extensive Training Library and Support

Product Cons

  • Content Organization Could Be Better

  • Minimal Content Editor

  • AI Hallucination


  1. User-friendly and Interactive: Jasper’s AI allows for a natural, intuitive engagement, simplifying the long-form content creation process and making it more dynamic and precise.

  2. Flexibility: The Blank Document option provides the most flexibility, allowing for optimal word choice, structure, readability, and writing style.

  3. Real-time Data Integration: Jasper’s real-time data integration feature allows seamless incorporation of up-to-date and relevant information into your content.

  4. Versatility: Jasper’s platform offers a wide range of options to suit different writing goals, from crafting long-form content to creating social media content.

  5. Tailored Suggestions: Jasper can provide precise and personalized recommendations based on detailed guidelines provided by the user.

  6. Extensive Training Library and Support: Jasper offers a comprehensive training library with an exceptional support team to assist users. It also has an active Facebook community for additional support.


  1. Content Organization Could Be Better: It would be nice to see a more robust document organization scheme.

  2. Minimal Content Editor: While functional, certain aspects of the editor are lacking. A find-and-replace function would be very helpful.

  3. AI Hallucination: As with most AI writing tools, Jasper can sometimes introduce “facts” that aren’t true. It’s necessary to review and edit the generated content for accuracy.

Pricing and Plans

As of the time of this writing, Jasper AI offers three-tiered pricing plans, each designed to meet the varied needs of different users:




  • 1 Seat
  • 1 Brand Voice
  • 50 Knowledge Assets
  • 50+ Templates
  • SEO Mode
  • Chrome Browser Extension




  • 3 Seats
  • 3 Brand Voices
  • 150 Knowledge Assets
  • Custom Templates
  • Campaigns
  • Collaboration & User Management




  • No Limits on All Features
  • Custom Templates & Automations
  • API Access
  • Advanced Analytics
  • SSO
  • Team Onboarding

Creator Plan

The Creator plan is perfect for individuals or small businesses who want to test the waters of AI-assisted writing or plan to use Jasper in a more limited way. It offers a reasonable quota of words per month at a cost-effective price of $39.

Teams Plan

The Teams plan is tailored for content creators and marketers who require a more substantial quota of words. This plan includes all Creator features, plus priority access to new features and improvements. Currently priced at $99, it provides great value for your investment.

Business Plan

The Business plan is designed for large-scale operations and comes with a custom quota of words. It includes all Teams Plan features, plus priority support and a dedicated customer success manager. The Business plan price is dependent on the customizations. You’ll have to contact the Jasper team for a personalized quote.

Exploring the Features of Jasper AI

Jasper’s key strength lies in its impressive range of advanced features, meticulously designed to elevate your ability to create content to new heights:

Unleash Creative and Engaging Content

Jasper’s AI goes beyond generating coherent content; it crafts captivating and persuasive narratives. By leveraging proprietary AI models, the platform produces unique and creative content that captivates readers. From a blog post to detailed reports, Jasper empowers you to create compelling content that leaves a lasting impression.

Real-time Internet Data

Jasper can pull in real-time data from the internet ensuring your content is always up to date. This feature makes Jasper stand out above the tools that still limit you to information cut-off in 2021. With direct internet access, Jasper’s AI engine can reference the latest statistics, current trends, and breaking news, guaranteeing your article contains the most accurate and cutting-edge information.

Seamless Integration with Surfer SEO

Jasper SEO Mode

One of my favorite features of Jasper is its seamless integration with Surfer SEO, a leading SEO tool that optimizes your content for search engines. The integration allows you to utilize Surfer’s keyword suggestions and SEO insights, enabling Jasper to craft content that not only reads well but also ranks high in search engine results. This feature ensures your content is both engaging to your audience and optimized for visibility, striking the perfect balance between creativity and SEO. With Jasper and Surfer SEO combined, you can transform your content strategy into a powerful tool for driving web traffic and boosting online visibility.

Chrome Browser Extension

The Jasper AI Chrome extension is a must-have in my daily routine. It empowers me to tap into the full potential of Jasper AI across various platforms within Chrome. From web forms to blog editors, and even Google Docs or web-based email editors, this Chrome extension seamlessly enhances my productivity and creativity. It’s available for download from the Chrome web store, but it requires an active Jasper AI account.


The Jasper Brand Voice section provides you with the ability to define a specific Voice and Tone for the writing and marketing copy that the AI assistant will generate. This feature is particularly valuable as it ensures a consistent and cohesive sound across all of the articles produced. By customizing the Voice and Tone, you can establish a unique and recognizable style that aligns with your brand’s identity, ultimately enhancing the overall quality and impact of your content.

Brand Voice

The Brand Voice section also empowers you to establish a comprehensive Knowledge Base. Leverage this resource to enrich Jasper’s content creation capabilities by equipping it with accurate information about your brand, products, and more. Utilizing your Knowledge Base ensures that Jasper can confidently write factually and persuasively about your business.

Effortless Markdown Formatting

Focus on your content while Jasper takes care of the rest. With built-in support for Markdown formatting, the platform simplifies text styling, making it a breeze to create visually appealing content. Whether you’re a seasoned writer or just starting, Jasper streamlines the formatting process, allowing you to unleash your creativity without distractions.

Benefits of Using Jasper

Using Jasper as an AI writing assistant carries numerous benefits that can significantly improve your content creation process:

  • Increased Productivity in Content Creation: With Jasper, you can transform your writing process into a streamlined and efficient system. The AI does much of the heavy lifting – from brainstorming ideas to structuring narratives and generating content – leaving you with more time to focus on other essential tasks. According to a study conducted by MIT, using generative AI chatbots can significantly improve the speed and quality of simple writing tasks, thus increasing productivity This boost in productivity can lead to more consistent content output, thus benefiting your overall content strategy.

  • Consistently High-Quality Content: Jasper is trained on a vast corpus of text, which enables it to produce coherent, grammatically impeccable, and engaging narratives every time. This consistent quality is not easy to achieve with manual writing, especially when dealing with large volumes of content or tight deadlines.

  • Cost-Effective Solution for Businesses and Individuals: Jasper offers a reliable and efficient alternative to hiring additional writers or overworking current staff. The platform can generate a wide array of content types, from product descriptions to detailed reports, at a fraction of the cost of traditional content creation methods. This affordability makes it a valuable tool for businesses looking to scale their content output without escalating costs and for individuals seeking a versatile and efficient writing assistant.

Jasper provides a winning combination of improved productivity, high-quality content, and cost-effectiveness, making it an invaluable tool in modern content creation.

When compared to other AI writing platforms, Jasper stands out in several key areas.

Content Quality: While other platforms generate acceptable content, Jasper consistently delivers high-quality, engaging, and grammatically impeccable narratives. The platform’s vast training corpus enables the creation of content that is contextually relevant and richly detailed, surpassing the offerings of many competitors.

Real-time Internet Data Integration: Few platforms can match Jasper’s ability to integrate real-time data from the Internet. This unique feature is particularly beneficial for crafting content that requires current, up-to-date information, providing Jasper users with a distinct advantage.

Versatility: Jasper supports a range of writing goals and content types. Whether you’re crafting blog posts, reports, or social media updates, Jasper has you covered. In contrast, many other AI writing platforms are limited to specific types of content.

Cost-Effectiveness: Despite offering top-notch features and unparalleled content quality, Jasper remains an affordable solution for businesses and individuals alike. In comparison, some other AI writing platforms come with a hefty price tag.

In essence, Jasper’s unique selling points lie in its commitment to content quality, real-time data integration, versatility, and cost-effectiveness. It is these characteristics that set Jasper apart from other AI writing platforms and solidify its position as a leading tool in the realm of AI-powered content creation.

How to Use Jasper

Using Jasper is straightforward. When you log in you go right to the Dashboard. The side menu has just a few items to choose from.

Jasper Dashboard

Create Content

This is a button at the top of the right-side menu that gets everything to get started with. Clicking on the button lets you choose from the options Blank document, New from Template, New Blog Post, or New Art.

Blank Document

The Blank Document Option puts you directly into the editor with, you guessed it, a blank document. At the top center, you can choose from 4 different modes.

Focus Mode
  • Focus Mode: Focus mode adds a right-hand control section where you can describe the document you want to create, the Tone of Voice you want Jasper to use, and any keywords you’d like the writer to use.

  • Chat Mode: In Jasper Chat mode, you simply type your specific request or question into the input box and wait for Jasper’s response in the chat box. Chat Mode allows for an iterative conversation, meaning you can ask follow-up questions or provide additional information for new responses. The response time may vary based on the complexity of your request.

  • SEO Mode: In SEO mode Jasper integrates with Surfer SEO to help you optimize your content to rank higher in search engine results. By providing keywords, Jasper incorporates them into the AI content automatically. 

  • Jasper can generate SEO-optimized titles, meta descriptions, blog posts, and more. This mode is designed to help you attract more organic traffic to your website or a long-form blog post, ensuring your content is not just engaging, but also discoverable by search engines.

  • Power Mode: Power Mode in Jasper is designed for advanced content generation. Here the right side menu has a huge, and I mean huge, list of what might best be described as templates. The choices range from Email Campaign workflows to Personal Bios. This mode has far too many options to cover in this post, I’ll be writing more on this mode soon, so check back for those articles! Suffice it to say, it’s perfect for creating a complex piece for a variety of use cases, like a long-form blog post, script, story, or professional report.

Power Mode

New from Template

Here you can choose from one of dozens of templates to get you started (and finished) quickly. From a blog post outline to a press release, many of the templates are the same as those available in the Power Mode of the blank documents. To get started, choose a template when know what type of content you want to create, and would rather just fill in some prompts.

New from Template

New Blog Post

The New Blog Post option allows you to create fresh, engaging, and SEO-optimized blog content quickly and easily. It’s essentially a template focused solely on blog creation.

New Art

Jasper now creates images in addition to text. Much like DALL-E, Midjourney, and other generative AI software you may have heard of, you can use Jasper to create images that will match the content you provide. You can specify image type and aspect ratio and Jasper gets to work generating your image.

Jasper Art

Art is in the eye of the beholder, but in my opinion, this feature lags behind the rest of Jasper’s features and falls far short of images created by Midjourney and the like. However, I’m glad that it’s available with Jasper, and if it improves to the same extent that I’ve seen Jasper improve, it will become a very useful addition.

Recent Content

This section displays the most recent pieces of content that you have created using Jasper. It allows you to quickly access, edit, or continue working on your latest projects.

Your Content

This is where all the content you’ve created with Jasper is stored. It’s like a comprehensive library of your work, making it easy for you to search, access, and manage all your past projects in one place.


The Campaigns section in Jasper is designed to help you manage and organize your content creation tasks at a broader level. Instead of dealing with individual pieces of content, you can group related content into different campaigns.

For example, if you’re planning a series of blog posts around a specific theme or a set of social media posts for a promotional event, you can create a new campaign for it. Inside each campaign, you can generate, store, and manage all the relevant content.

Each campaign can be named, described, and tagged for easy identification and retrieval. You can also set start dates, end dates, and status (active, paused, completed) for your campaigns to keep track of your progress.

This feature allows for strategic planning and organization of your content production and marketing efforts, making Jasper not just a content creation tool, but also a content management solution.

Brand Voice

As mentioned above, the Brand Voice section in Jasper is a feature designed to help you maintain consistency in the tone and style of your content. It allows you to define and customize the unique voice of your brand, which Jasper will then use as a guideline when generating content for you.

In this section, you can specify various aspects of your brand voice such as Formality, Audience, Tone, and Values.

Formality: Whether your brand’s communication style is more formal, informal, or somewhere in between.
Audience: The demographic characteristics of your target audience.
Tone: The overall feel of your brand’s voice, such as friendly, authoritative, informative, etc.
Values: The core principles that guide your brand’s messaging.

Once you’ve defined these parameters, Jasper will aim to align the generated content with your specified Jasper brand voice, helping to ensure that all your content resonates with your brand identity, fosters brand recognition, and appeals to your target audience.

Knowledge Base

The Knowledge Base is a significant feature within the Brand Voice section of Jasper. It serves as a repository of information that is crucial to your brand and the specific topics you typically write about. By inputting this data, you enable Jasper to generate content that is not only consistent with your brand voice but is also informed and relevant.

The Knowledge Base allows you to define and provide details about key brand elements such as your products, services, company history, mission, and vision, among others. Moreover, it includes essential industry-specific terminology and phrases that are common in your niche. By incorporating this wealth of information, Jasper is equipped to generate high-quality content that accurately represents your brand and resonates with your target audience.

The more comprehensive and detailed your Knowledge Base, the more effective Jasper becomes in crafting content that embodies your brand voice and meets your specific needs. By using this feature, you leverage the power of artificial intelligence to create content that is not only engaging and SEO-optimized but also deeply rooted in your unique brand identity.


The Chat section in the Jasper menu is a unique feature designed to facilitate an interactive writing process. It works like a conversational chatbot where you can type your request in a chat box and Jasper responds accordingly.

You can use this feature for a variety of tasks, like generating content ideas, revising existing or creating content yourself, or even asking Jasper to draft entire pieces of content based on your instructions. You can add specific instructions to provide context for Jasper, helping to ensure that the generated content meets your exact needs.

One key advantage of the Jasper Chat mode is its flexibility. Instead of having to think in commands or strict prompts, you can converse with AI in a more natural, intuitive manner. As you engage with Jasper, you can refine the responses, making the interaction more dynamic and the output more precise.

This new way of engaging with Jasper’s AI not only simplifies the content creation process but also makes it more interactive and user-friendly, catering AI content more to both businesses and individual users who need writing help.

Tips And Tricks

To maximize your experience with Jasper, I’d like to share some valuable tips and tricks that can help you unlock its full potential. By following my suggestions, you will be able to harness the power of Jasper more effectively and efficiently, enabling you to achieve your goals with ease.

Blank Documents for Flexibility

I’ve discovered that beginning new content with the Blank Document option provides me with the most flexibility. By selecting this choice, you gain access to all the other options by simply changing modes. This approach allows for optimal word choice, structure, readability, and writing style while maintaining the original meaning.

Utilize Real-time Data

Maximize the benefits of Jasper’s real-time data integration feature by seamlessly incorporating up-to-date and relevant information into your content. This powerful capability empowers you to stay ahead of the curve, delivering content that is timely, accurate, and engaging to your audience. Practiced use of this feature will save you a lot of time searching the web for specific answers or quotes.

Experiment With Different Goals

Don’t limit yourself to one type of content – try out different writing goals on Jasper’s platform to explore its versatility. Whether it’s crafting a captivating blog post, creating engaging social media content, or even developing compelling storytelling, Jasper’s AI engine offers a wide range of options to suit your writing aspirations. This is another reason I like to go straight to the Blank Document option.

Provide Detailed Guidelines

The more specific and detailed your guidelines are, the better Jasper can tailor its suggestions to your unique and specific needs. It may take some practice, but by providing clear instructions and conveying your preferences in detail, Jasper can offer more precise and personalized recommendations that align with your requirements. So, don’t hesitate to be explicit and thorough when communicating your guidelines to optimize the accuracy and relevance of Jasper’s suggestions.

Edit and Review Carefully

While Jasper’s AI is highly advanced, it’s always a good idea to review and edit the generated content for accuracy and authenticity. Most if not all AI writers will introduce “facts” that aren’t true at all. This behavior is referred to as AI hallucination. While Jasper seems to do better than most in this area, it is not immune. Remember, ultimately you are the author of your work. Jasper is only a tool at your disposal.

Work in Small Chunks

Personally, I find Jasper works best in short bursts to generate AI content. I like to outline the entire document that I want to produce and then go section by section to produce a great output. Be aware, that by default, Jasper looks at all of the text preceding the cursor to guide it while writing. So working in order usually works best. This approach also seems to help with minimizing AI hallucination.

AI technology is rapidly transforming the way we approach content creation, and Jasper is at the forefront of this revolution. With its advanced features, user-friendly interface, and adaptability, Jasper is paving the way for a more efficient and streamlined content creation process. Whether you’re a writer, marketer, or organization looking to boost your content game, Jasper is the ultimate AI writing assistant for all your needs.

Third-Party Integration

I already mentioned the seamless integration that connects Jasper AI to Surfer SEO, as well as the Chrome extension that essentially links Jasper with any web-based application. But there are several other notable integrations to highlight. Among them are connections to Grammarly, Zapier, Make, and Google BigQuery.

Jasper Integrations

Moreover, in addition to these third-party integration options, Jasper offers a RESTful API that grants customers the ability to securely and authentically request access to data and resources from their applications. The Jasper API serves as a convenient and consistent method of interacting with the Jasper platform, empowering customers to perform tasks like managing account information, triggering notifications, and running reports. Furthermore, the Jasper API simplifies the integration of Jasper into third-party systems, enabling automation of common business processes and gaining deeper insights into operations.

Getting Help

Jasper offers an extensive and comprehensive training library, carefully designed to swiftly equip you with the knowledge and skills needed to accomplish almost anything using Jasper. Whether you’re a beginner or an advanced user, this library covers a wide range of topics, from basic functionalities to advanced techniques, ensuring that you have all the resources you need to succeed.

In the rare case that the library doesn’t provide the specific information you require, rest assured that Jasper’s exceptional support team is always ready to assist you promptly. With their expertise and dedication, they will go above and beyond to ensure that you have the guidance and solutions you need to overcome any challenges you may encounter.

Jasper Facebook Group

Furthermore, Jasper boasts a vibrant and active Jasper community on Facebook, brimming with numerous helpful members who are eager to share their own experiences and provide valuable guidance. The Jasper community serves as an additional resource where you can connect with like-minded individuals, seek advice, and gain insights from real-world scenarios.


What is Jasper AI used for?

Jasper AI is a revolutionary writing assistant powered by artificial intelligence. It is an AI writing tool designed to streamline the content creation process by providing high-quality, human-like text in a fraction of the time. Jasper AI is primarily used for creating blog posts, articles, social media content, emails, and other types of written content. It’s a versatile tool that caters to a broad range of writing needs, from professional to personal. Its features, such as real-time data integration and the ability to experiment with different writing goals, make it an invaluable asset for writers, marketers, and anyone in need of efficient content creation.

Is Jasper AI for free?

Jasper AI offers a subscription-based pricing model rather than a free service. However, they do provide a 7-day free trial period that allows prospective users to explore and experience its capabilities. This trial period is a great opportunity to determine if Jasper AI fits your writing needs before committing to a subscription. Various plans are available to suit different usage requirements, ranging from Creator to Business level. Each plan offers a range of features tailored to different user needs, ensuring value and flexibility for all types of users.

Why is Jasper AI so expensive?

While it may seem that Jasper AI is more expensive compared to other tools, it’s important to remember that it’s a premium product offering advanced features and capabilities. The technology behind Jasper AI involves complex machine learning models and continuous software development, which comes at a cost. Moreover, Jasper offers high-quality content production, saving users considerable time and effort, which justifies its pricing. Additionally, the exceptional customer support, regular updates, active Jasper community, and extensive training resources add to the overall value provided by the service, making it a worthwhile investment for many users. And of course, Jasper AI has a free trial available so you can test it without cost.

What AI is Jasper built on?

Jasper AI is an AI writing tool built on the GPT-3 model, developed by OpenAI. GPT-3, which stands for Generative Pretrained Transformer 3, is a state-of-the-art autoregressive language model that uses machine learning to generate human-like text. This powerful AI model gives Jasper the ability to understand and generate contextually relevant content, making it a highly effective writing assistant.


In the ever-evolving landscape of content creation, Jasper AI rises as a powerful tool that harnesses the potential of advanced AI technology to streamline your writing process. With its highly intuitive interface and an array of robust features, Jasper AI is designed to tackle a broad range of writing tasks with efficiency and precision. Whether you’re penning a blog post, crafting an email, or developing social media content, Jasper AI is an AI writing tool that promises to elevate your writing experience. Given the substantial time savings and the high-quality output it offers, the investment in Jasper AI is likely to provide significant returns. Don’t just take my word for it; leverage the trial period to explore all the benefits Jasper AI can bring to your writing journey. Harness the power of this AI company to transform your content creation process with Jasper today!

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